Blowing Up: umru talks online culture & hyperpop, Lady Gaga & his Estonian family’s potato factory on AQNB’s Artist Statement podcast

, 7 October 2021
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“Not a single artist is going out and saying they make ‘bubble gum bass’ or ‘deconstructed club’ or whatever,” says Umru Rothenberg (aka umru), about his role as one of many reluctant representatives of the too broad and indeterminate musical catchall referred to as ‘hyperpop’, “It’s really wild how big these completely curator-created genres are, rather that whatever artists choose or don’t choose to call their music”. Speaking to editor Steph Kretowicz for AQNB’s latest Artist Statement podcast, the New York-based producer, is one of a younger generation of so-called SoundCloud artists signed to A.G. Cook’s PC Music label.

Based in New York with Estonian roots, Rothenberg recently dropped single ‘check 1’ from a forthcoming release that features vocals by 645AR and Tallinn-born emcee Tommy Cash. The music presents a more song-oriented approach to the maximal EDM experimentation of 2018’s search result. At 22-years-old Rothenberg has already worked with Charli XCX and had a credit on a Diplo track, he co-runs design firm Parent Company and co-organises Open Pit’s Minecraft music festivals. He’s an artist born, raised and residing on the internet, which means he has some pretty interesting insight when it comes to how it all works.

‘The Aesthetic of Evil’ is the latest in our Artist Statement podcast series, with past episodes featuring Jam CityCoby SeyTianzhuo ChenMaria Minerva, and more. The full episode is accessible to our subscribers right now on Patreon. Sign up now: www.patreon.com/aqnb.**

Ladonna &Adrian Q Vardi explore innocent &otherworldly imaginations on the dreamy nocturnal video for ‘a single wish’

27 October 2021

Steph Kretowicz shares an excerpt from CURL x AQNB co-release, I hate it here, an audio narrative collaboration with Ben Babbitt, felicita & friends

aqnb, Tuesday

Zones of intimacy, transgression & taboo with the In Excess group exhibition as part of 3hd’s 2021 edition

Monday

City & i.o join forces with x/o on the brutal & wailing atmospherics of ‘Descendant Cross’

aqnb, Friday

Examining the hidden ecologies of objects & media with the hyperreal paintings of Britta Thie

18 October 2021

Eterna & Amalcrossing reflect on their shared time in London on the tender indietronica of ‘Coffee Eyes’

aqnb, 15 October 2021

The hacksawed sound of a throbbing hangover characterises the analogue physicality of Jannah Quill’s ‘New Year New Paranoia’

aqnb, 14 October 2021

Zero Interruption: Harry Glass & Lauren von Oswald reflect on Metabolic Rift, the Anthropocene, & the synthesis of pre-& post civilization

13 October 2021

Pandemic era cybernetics & contemporary spirituality in the ritual performances & installation of i8i

11 October 2021

Evita Manji & Seba share the celestial ballad of ‘Am I Real To You?’ ahead of myxoxym’s debut compilation Plasmodium I

Matt Dell, 8 October 2021

Blowing Up: umru talks online culture & hyperpop, Lady Gaga & his Estonian family’s potato factory on AQNB’s Artist Statement podcast

7 October 2021

LOREM shares alternative AI-generated video for Distrust Everything & interview with Berit Gilma of Elevate Festival

aqnb, 7 October 2021

Warning Adult Content: 3hd 2021’s ‘Power Play’ converts a disused toy store into their HQ for exploring sex & taboo in spite of the algorithm

6 October 2021

Memory, race, domestic life & unsettling tension in the mixed-media work of Diamond Stingily

4 October 2021

WEATHER grows into a farcically sinister techno on the up-pitched vocals & chiptune folk of ‘URGENT CARE’

Matt Dell, 1 October 2021