THE BEGINNING AND END OF BRITPOP AS WE KNOW IT. ENTER THE NIGHTCLUB AND TASTE THE CONFETTI. WELCOME TO POP CITY.
The collective cut their teeth producing and performing live, along with associated act Sophie, in London at the JACK댄스 club nights and has since signing to Columbia Records. The ‘Pop City’ event carries on from earlier similarly-themed group events, including a special night at last year’s SXSWand the recent ‘Pop Cosmos‘ at the Scala in London in May.
London-based music label and collective PC Music is doing a showcase, called Pop Cosmos at London’s Scala on May 19.
The acts set to perform on the night include Danny L Harle, Hannah Diamond, GFOTY, Felicita, Easyfun, Spinee, and A. G. Cook, the latter of whom founded the PC Music label online around 2013, since partnering with Columbia Records. Cook has also worked with other artists of a similar focus on feminine-future aesthetics, like Sophie, together producing and developing music project and energy drink QT with performance artist Hayden Dunham(aka ‘Quinn Thomas’), as well as producing as duo called Lipgloss Twins with Felicita.
The Pop Cosmos press release comes accompanied by a short trailer video by SCOTTY2HOTTY69 and the following new-futurist affirmation:
“Lose yourself in an immersive journey to the end of time. See the stars up close. Buy your one way ticket to the Pop Cosmos.”
Three London producers to pay attention to: A.G. Cook, Felicitaand Sophie. Playing the JACK댄스 night at Power Lunches –in support of Berlin’s DJ Paypal and the French Tielsie–last weekend, the aural triptych of underground cute girls that are boys (or thereabouts) play to a crowd drenched in the ecstasy of joyful celebration as a lightly transgressive exercise. There’s a furry hand bag, an intense weave and lots and lots of gesticulating, as this impossibly affective electro pulls from the bottomless resource of the internet, reconstructing it into found sound tributes to the higher order of popular culture-at-large.
With these pop proclivities in mind, perhaps the most relevant outfit observation of the night is a replica Heron Preston #BEEN TRILL NASCAR bootleg, with the red and white smiley of the JACK댄스 logo where ‘Ford Racing’ should be. But while Preston taps into brand power as a form of resistance, event organiser Simon Whybray and invited artists parasite pop. Injected with the unavoidable grime and garage influences of the London underground, A.G. Cook, Felicita and Sophie cheerfully draw it together with J-pop, early-millennial R&B, Disney soundtracks and uber-commercial hip hop. Fun is to be had and insecurities ignored for the short window of time where these very elements of ‘popaganda’, and the oppressive cultural norms they peddle, are manipulated and mangled into an organic movement of queer communion.
Potentially drawing from a broad tradition of YouTube youth culture –from nightcore’s 125 – 130 bpm speed edit juvenilisation of all sorts of ‘trances’ and ‘dances’ (all the way up to its Katy Perry and Taylor Swift mix bastardisations) to the early days 8-bit of Anamanaguchiand Unicorn Kid–has evolved into a fully realised movement of smart music made fun. It’s a testament to the JACK댄스 (the characters are Korean for ‘dance’) event name, where a rapid-paced super-reality of modern living is moulded into a truly transcendent post-human scene. Up here all boundaries and binaries are ignored to be inhabited largely by the hyper-realised avatars and Leslie Kulesh-defined “tech-tangible cyborg” producers of A.G. Cook-run netlabel PC Music and beyond.
It almost feels like a betrayal trying to contain the essence of a night like this into writing, but to be fair, this is only a short pit stop in the hyper-speed non-present of an ever-evolving form. Time collapses, space expands and a tactile “bip, bop, bap” pans and weaves anxiously across the room during the earlier A.G. Cook set; a girly giggle materialises in the top left corner, a hard and heavy gush of bass falls, and lands in a pool at your feet. A remix, recalibration and revival of sounds grounded in the mainstream, Sophie withholds the drop of ‘BIPP’ from a group gagging for it as the unfinished “I can make you feel…” stammers in suspended tension at its climax before grinding into the unsettlingly elated garishness of music-as-pure HD delight.
This is music you can touch. Or more specifically play with, as it bounds and bounces, stops and drops at will. Sometimes it disappears completely, knocking the wind from the moment, pulling everything from under you and leaving just a single, lone sound, an object, to taunt and be engrossed in. There’s the climbing, intensifying snarl of a chainsaw-sound accelerating to breaking point in Sophie’s set, a squealing vocal or rhythmic clatter, toggling back and forth, during A.G. Cook’s. They take time-out for the fetishistic dissection of any musical element –pitch, speed, volume, form, texture –before another deep swell brings it crashing back down to the dance floor.
Where A.G. Cook and Sophie move through three-dimensional space from their sound mixer, Felicita’s short VDJ macbook intermission explores his influences. It’s his a capella of Justin Bieber-endorsement Madison Beer to Sophie’s Le1f, A.G. Cook’s PC Music-released Princess Bambi to his Miley Cyrus. Here, a Nicki Minaj spoken interlude, there, a song from The Jungle Book, as well as easyFunand Haifaa Wahby’s childlike ‘Boos El Wawa’ –its disturbingly sexy music video resonating through Felicita’s DIS-premiered ‘Doves’ one.
It’s like this music is a physical representation of a groundless collapse of time and space through online interaction, except with a still powerfully localised aesthetic that rides on the frenetic speed and instability of modern London. The data overload, the overwhelming information of city life is compressed into a single ecstatic release, a purge of the sights and sounds that, rather than processing it yourself, has been processed for you. It’s been masticated into a dynamic mesh of sounds, samples and references alive with their own personal and historical narratives.
As music that has gone beyond pastiche –a tinkling xylophone, a babbling baby, Fireman Sam theme song –all three of these artists generate a lucid dream-like musical recreation of the crowd-sourced, hive mind network that the internet was meant to be. It’s since been overrun by mainstream homogenisation and corporate culture, so resistance comes in the form of manipulation from the inside. Songs are constructed from the detritus of social decay and colonised by this new, and importantly, optimistic drive to subversion. Super-complex forms, loaded with different emotional information and evoking a purely sensual arousal come in A.G. Cook-played tracks like Dux Content’s ‘Like You’. That whistles meanderingly through space, while extracting the sentimental essence of words like, “baby, if you’re lonely, you can call me” over a nervous chime melody, while losing none of it joyous motion. This is the modern hybrid, the Human 2.0. of preteen androgyny in ‘Moose’ as it reclaims “swag” from its macho hip hop-to-pop-appropriation and returns it to its rumoured social margins –all over a palpable kick drum strut.
Pulling liberally from the indistinguishable digital and IRL worlds to feed into its compound of unhinged morphogenesis, this is music that emerges, evaporates and interacts with its own loaded narratives through purely aesthetic dissections of sound. It’s sculpture that becomes sentient as Hannah Diamond whoops, “Give it to the cutest girl!” in ‘Keri Baby‘, while poignantly pointing to her own objectness, as a simulation of a simulated vocal mechanically recites, “tell. me. if. you. want. to. watch. me. play. with. my. hair. on. the.TV.”. Because, as much as “Keri” doesn’t want “to be an mp3”, neither do these intensely hybridised, compacted and infinitely mutable soundbytes of total affective response and synthesised authenticity. This is an aesthetic with a conscience –a philosophical movement without a philosophy, utopianism with no grounding ideology. It’s music made through a powerful intuitive process, overriding the plasticity of its materials and feeding, informing, articulating an alternative future. That’s not through radical action but the effervescent cheer of endless enjoyment. **