Adham Faramawy @ Vitrine, May 22 – Jun 27

, 21 May 2015

Adham Faramawy is opening his latest solo exhibition, Hyperreal Flower Blossom, running at London’s Vitrine Gallery from May 22 to June 27.

Its title is taken from a perfume the Dubai-born artist has produced especially for the show, described by Faramawy as “a translation of a video of vocaloid pop star Hatsune Miku dancing in a garden”. The intent is the translation of a Miku’s “hyperreal” image into an olfactory experience, taking scent as a sculptural form —”a presence without a body”.

The exhibition comes as an extension of Faramawy’s previous research on embodiment, representation and the effect of commercial forms on identity construction (you can read a review of an earlier exhibition, HYDRA, here), and the perfume will be accompanied by an animated advert presented within the installation.

See the exhibition page for details. **

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