Hyperreal Flower Blossom

Adham Faramawy @ Vitrine, May 22 – Jun 27

21 May 2015

Adham Faramawy is opening his latest solo exhibition, Hyperreal Flower Blossom, running at London’s Vitrine Gallery from May 22 to June 27.

Its title is taken from a perfume the Dubai-born artist has produced especially for the show, described by Faramawy as “a translation of a video of vocaloid pop star Hatsune Miku dancing in a garden”. The intent is the translation of a Miku’s “hyperreal” image into an olfactory experience, taking scent as a sculptural form —”a presence without a body”.

The exhibition comes as an extension of Faramawy’s previous research on embodiment, representation and the effect of commercial forms on identity construction (you can read a review of an earlier exhibition, HYDRA, here), and the perfume will be accompanied by an animated advert presented within the installation.

See the exhibition page for details. **

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