Shanzhai Biennial @ Project Native Informant, Oct 15 – Nov 15

, 13 October 2014

For its third round in as many years, Shanzhai Biennial is presenting a massive estate as part of London’s Frieze Art Fair, running concurrently at Frieze and at Project Native Informant from October 15 to November 15.

The New York-based collective, consisting of stylist Avena Gallagher, artist and creative director Babak Radboy and fashion designer Cyril Duval, sees itself as “a multinational brand posing as an art-project posing as a multinational brand posing as a biennial” and for this year’s event, titled Shanzhai Biennial No. 3: 100 Hamilton Terrace, they will attempt to sell a £32,000,000 estate consisting of parallel commercial installations peppered with high-gloss ads.

Removing the last scrap of pretense from what is becoming an increasingly commercialised art market, the collective takes the notion of commercial art to the next level, transforming both the gallery and Frieze space into functioning real estate boutiques designed to “unlock the potential of Frieze as a lifestyle brand”.

Read an aqnb interview with Babak Radboy and see the Project Native Informant exhibition page for details. **