And one of our favorite visual composers (Carl Kleiner) has been cooking up one of those “conceptual” campaigns we like so much… for Ikea obviously.
With the collaboration of Evelina Bratell who had already worked with the Swedish photographer in last year’s campaign and together with Eric Severin (now helpingwith the motion bit), they’ve come up with one of those arty campaigns that generates enough buzz to give Ikea more room into our homes.
The rest of the campaign (10 videos in total) can be seen on Carl’s vimeo page.