Ikea’s Camera approach

, 30 April 2012
news

Ikea keeps entering the consumer devices world and some non-chinese manufacturers are starting to worry… if earlier last month it was their upcoming Smart TV “Uppleva”, a few weeks ago during the Italian Salone del Mobile the Swedish DIY furniture brand unveiled their new PS 2012 collection (their 7th already) including a cardboard camera: the Knäppa (they should review their naming marketing strategy because they already have a pendant lamp with a very similar name btw…).

how to hold the Knäppa Camera right...
how to hold the Knäppa Camera right...

The soon to be released idea was designed in collaboration with Stockholm’s Teenage Engineering and will be labeled as “the world’s cheapest digital camera” and we’re still unsure if this is a future iconic product for Ikea like Billy or simply part of the marketing campaign to promote their latest PS collection as from tomorrow customers will be asked to take pictures of their Ikea PS pieces and share them on a dedicated website.

KNÄPPA is made out of a single piece of folded cardboard, a single circuit board, a camera sensor, and an integrated USB connector…. and just before you buy it… maybe you should learn how to assemble it… the instructions are already available on Ikea’s website.

Digital Bolex

15 March 2012

Ikea keeps entering the consumer devices world and some non-chinese manufacturers are starting to worry… if earlier last month it was their upcoming Smart TV “Uppleva”, a few weeks ago during the Italian Salone del Mobile the Swedish DIY furniture brand unveiled their new PS 2012 collection (their 7th already) including a cardboard camera: the Knäppa (they should review their naming marketing strategy because they already have a pendant lamp with a very similar name btw…).

how to hold the Knäppa Camera right...
how to hold the Knäppa Camera right...

The soon to be released idea was designed in collaboration with Stockholm’s Teenage Engineering and will be labeled as “the world’s cheapest digital camera” and we’re still unsure if this is a future iconic product for Ikea like Billy or simply part of the marketing campaign to promote their latest PS collection as from tomorrow customers will be asked to take pictures of their Ikea PS pieces and share them on a dedicated website.

KNÄPPA is made out of a single piece of folded cardboard, a single circuit board, a camera sensor, and an integrated USB connector…. and just before you buy it… maybe you should learn how to assemble it… the instructions are already available on Ikea’s website.

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Fuji XPro-1

6 January 2012

Ikea keeps entering the consumer devices world and some non-chinese manufacturers are starting to worry… if earlier last month it was their upcoming Smart TV “Uppleva”, a few weeks ago during the Italian Salone del Mobile the Swedish DIY furniture brand unveiled their new PS 2012 collection (their 7th already) including a cardboard camera: the Knäppa (they should review their naming marketing strategy because they already have a pendant lamp with a very similar name btw…).

how to hold the Knäppa Camera right...
how to hold the Knäppa Camera right...

The soon to be released idea was designed in collaboration with Stockholm’s Teenage Engineering and will be labeled as “the world’s cheapest digital camera” and we’re still unsure if this is a future iconic product for Ikea like Billy or simply part of the marketing campaign to promote their latest PS collection as from tomorrow customers will be asked to take pictures of their Ikea PS pieces and share them on a dedicated website.

KNÄPPA is made out of a single piece of folded cardboard, a single circuit board, a camera sensor, and an integrated USB connector…. and just before you buy it… maybe you should learn how to assemble it… the instructions are already available on Ikea’s website.

  share news item

Ikea’s Art of cooking

15 March 2011

Ikea keeps entering the consumer devices world and some non-chinese manufacturers are starting to worry… if earlier last month it was their upcoming Smart TV “Uppleva”, a few weeks ago during the Italian Salone del Mobile the Swedish DIY furniture brand unveiled their new PS 2012 collection (their 7th already) including a cardboard camera: the Knäppa (they should review their naming marketing strategy because they already have a pendant lamp with a very similar name btw…).

how to hold the Knäppa Camera right...
how to hold the Knäppa Camera right...

The soon to be released idea was designed in collaboration with Stockholm’s Teenage Engineering and will be labeled as “the world’s cheapest digital camera” and we’re still unsure if this is a future iconic product for Ikea like Billy or simply part of the marketing campaign to promote their latest PS collection as from tomorrow customers will be asked to take pictures of their Ikea PS pieces and share them on a dedicated website.

KNÄPPA is made out of a single piece of folded cardboard, a single circuit board, a camera sensor, and an integrated USB connector…. and just before you buy it… maybe you should learn how to assemble it… the instructions are already available on Ikea’s website.

  share news item

Ikea cats

12 September 2010

Ikea keeps entering the consumer devices world and some non-chinese manufacturers are starting to worry… if earlier last month it was their upcoming Smart TV “Uppleva”, a few weeks ago during the Italian Salone del Mobile the Swedish DIY furniture brand unveiled their new PS 2012 collection (their 7th already) including a cardboard camera: the Knäppa (they should review their naming marketing strategy because they already have a pendant lamp with a very similar name btw…).

how to hold the Knäppa Camera right...
how to hold the Knäppa Camera right...

The soon to be released idea was designed in collaboration with Stockholm’s Teenage Engineering and will be labeled as “the world’s cheapest digital camera” and we’re still unsure if this is a future iconic product for Ikea like Billy or simply part of the marketing campaign to promote their latest PS collection as from tomorrow customers will be asked to take pictures of their Ikea PS pieces and share them on a dedicated website.

KNÄPPA is made out of a single piece of folded cardboard, a single circuit board, a camera sensor, and an integrated USB connector…. and just before you buy it… maybe you should learn how to assemble it… the instructions are already available on Ikea’s website.

  share news item

Chris Marker @ Whitechapel Gallery, Apr 18-Jun 22

8 April 2014

Ikea keeps entering the consumer devices world and some non-chinese manufacturers are starting to worry… if earlier last month it was their upcoming Smart TV “Uppleva”, a few weeks ago during the Italian Salone del Mobile the Swedish DIY furniture brand unveiled their new PS 2012 collection (their 7th already) including a cardboard camera: the Knäppa (they should review their naming marketing strategy because they already have a pendant lamp with a very similar name btw…).

how to hold the Knäppa Camera right...
how to hold the Knäppa Camera right...

The soon to be released idea was designed in collaboration with Stockholm’s Teenage Engineering and will be labeled as “the world’s cheapest digital camera” and we’re still unsure if this is a future iconic product for Ikea like Billy or simply part of the marketing campaign to promote their latest PS collection as from tomorrow customers will be asked to take pictures of their Ikea PS pieces and share them on a dedicated website.

KNÄPPA is made out of a single piece of folded cardboard, a single circuit board, a camera sensor, and an integrated USB connector…. and just before you buy it… maybe you should learn how to assemble it… the instructions are already available on Ikea’s website.

  share news item

Open Studios @ YSA, Apr 6

3 April 2014

Ikea keeps entering the consumer devices world and some non-chinese manufacturers are starting to worry… if earlier last month it was their upcoming Smart TV “Uppleva”, a few weeks ago during the Italian Salone del Mobile the Swedish DIY furniture brand unveiled their new PS 2012 collection (their 7th already) including a cardboard camera: the Knäppa (they should review their naming marketing strategy because they already have a pendant lamp with a very similar name btw…).

how to hold the Knäppa Camera right...
how to hold the Knäppa Camera right...

The soon to be released idea was designed in collaboration with Stockholm’s Teenage Engineering and will be labeled as “the world’s cheapest digital camera” and we’re still unsure if this is a future iconic product for Ikea like Billy or simply part of the marketing campaign to promote their latest PS collection as from tomorrow customers will be asked to take pictures of their Ikea PS pieces and share them on a dedicated website.

KNÄPPA is made out of a single piece of folded cardboard, a single circuit board, a camera sensor, and an integrated USB connector…. and just before you buy it… maybe you should learn how to assemble it… the instructions are already available on Ikea’s website.

  share news item