Controversial video the one just posted by Greenpeace earlier this week blaming Zuckerberg (and his “invented” FB social network) for not going green. It’s certainly gone viral and within the last 24h it has tripled the number of views, effective but… is it fair?
Firstly Greenpeace portraits poor Mark as that geeky nerd who had no friends (seems they pretty much took the FB film trailer) who still has a “choice” for doing something good in (and with) his life. They’ve been trying throughout the whole year to convince FB to power their datacenters with renewable energy, if not entirely at least in a significant way (ala Google or Yahoo).
But since they wrote to Zuckerberg back in September and Barry Schnitt (Director, Policy Communications @ FB) fired back saying “you use coal in your datacenters too”, the crossed accusations keep getting worst. And despite liking the extremely simplistic way of telling the FB story… well… we still find it a bit too harsh. Maybe it’s the only way Zuckerberg gets to understand that coal is not cool and neither as a friend to keep close.
Greenpeace is campaigning to get Facebook to drop coal and commit to 100 percent renewable energy, cutting its carbon footprint. Currently FB hase chosen Pacific Power as the electricity provider for their Oregon datacentre, has an energy mix that is weighted slightly more toward coal than the national average (58% vs. about 50%).