Campaign: BP rebranding

, 29 May 2010

Why do petroleum (energy) companies take so little responsibility when it comes to “accidental” oil spills? Interests, money & payback, the risks are very little & not even Obama can stop or transform this business…

That’s why Greenpeace UK think that British Petroleum need urgently a new radical rebrand campaign so we better understand their dirty business… and how badly the Gulf Coast will be affected for decades to come…

“BP’s slick green logo doesn’t suit a company that wants to invest in tar sands, the dirtiest oil there currently is.  We’re inviting you to design them a new logo that’s more suitable for their dirty business”.

Behind the logo” aims to create a logo for BP which shows that the company is not ‘beyond petroleum’ – they’re up to their necks in tar sands. The winning logo will be used by us in innovative and exciting ways as part of Greenpeace’s international campaign against the oil company.


You don’t need to be a professional designer & master Illustrator or Photoshop. There’s also a “public” category & an under 18s category…. the competition ends June 28th (one moth) so better start imagining the new image for British Polluters 🙂

Oil spill

2 August 2010

Why do petroleum (energy) companies take so little responsibility when it comes to “accidental” oil spills? Interests, money & payback, the risks are very little & not even Obama can stop or transform this business…

That’s why Greenpeace UK think that British Petroleum need urgently a new radical rebrand campaign so we better understand their dirty business… and how badly the Gulf Coast will be affected for decades to come…

“BP’s slick green logo doesn’t suit a company that wants to invest in tar sands, the dirtiest oil there currently is.  We’re inviting you to design them a new logo that’s more suitable for their dirty business”.

Behind the logo” aims to create a logo for BP which shows that the company is not ‘beyond petroleum’ – they’re up to their necks in tar sands. The winning logo will be used by us in innovative and exciting ways as part of Greenpeace’s international campaign against the oil company.


You don’t need to be a professional designer & master Illustrator or Photoshop. There’s also a “public” category & an under 18s category…. the competition ends June 28th (one moth) so better start imagining the new image for British Polluters 🙂

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