RUI HO is releasing album Lov3 & L1ght via Planet Mu Records on September 4, with preview track ‘Hundred Thousand Ways’ premiering on AQNB today. Across the record, RUI HO expands her style of hyper-animated dance music, creating an array of contemplative moments that center her lyricism and moody RnB-influenced production. It’s as much a reflection on the artist’s upbringing as it is turning point for her pop star ego to unfold.
‘Hundred Thousand Ways’ sets off in rhythmic and ethereal trance melodies. The chords teeter hypnotically as RUI HO’s vocals take the lead, gaining the momentum before catapulting into the chorus. A steady synth stab drives the pacing of the lyrics, evoking a stripped version of Charli XCX’s electro-infused ballad ‘anthem’. The score ascends into rave ecstasy before soaring out of earshot.**