Precious Child self-released fourth album WHOLLOW back in July 2, 2018, with an accompanying music video ‘Beat it Back’ premiering on AQNB today. It’s edited and art directed by the producer themselves, using footage from an erotic sci-fi short film called ‘CQ27‘ by fellow Los Angeles-based artist Cade. It follows a fifth album from Precious called HALLOW, which came out a couple of months ago on December 11.
The artist’s prolific musical output combines the industrial rock and nu-metal reminiscent of Nine Inch Nails or Tool to carry half-whispered, half-growled lyrics exploring body horror, dysmorphia and the inscrutability of individual experience. In the ‘Beat it Back’ video, thermal images of Cade spitting blood and CGI representations of floating and fragmented assemblages of body parts support the glacial beats and dark atmospheric rumblings that circle its visceral themes.**