In a match made in utopia fashion designer Telfar Clemens and our favourite ‘fake capitalist’ Babak Radboy echo the mainstream fetishism of the day by introducing the forthcoming TELFAR line. It’s a collection of customizable sportswear that they describe as neither conceptual nor practical; “highly polished, eminently accessible, yet stranger than any underground production”.
The backing instrumentals come from a track called ‘Marbles’ by none other than 2020 hyper-stars Future Brown. As a band named after an inorganic colour, its an ideal complement to the creepy grins reminiscent of Shanzhai Biennial‘s Yue Minjun-inspired branding campaign, as well as DIS’ ‘Watermarked I Kenzo Fall 2012′. Mind is blown.
See the video below and read a recent interview we did with Radboy. **