“Hand-made ads for handmade beers”, an excellent concept for an advertising campaign trying to bring the nature of this Québécoise beer out.
A completely unknown brand for us (Korrigane) but thanks to this campaign they’ve probably reached a wider audience than they expected….
Last November the Canadian brewpub La Korrigane run a campaign with local Quebec Journal “Voir” where 1000 copies of their mag would have handmade ads by local artists (students, graphic designers, illustrators…). The only limit would be to include the logo, slogan & web adress of the brand, the rest, completely up to the artist….
The rest of the campaign…. this way please.