Sofas

, 31 October 2010
news

Canal + Spain just like Canal+ France has always had some pretty ingenious ad campaigns for their products, programs & image rebranding. The Spanish version (despite being 2 independent entities) always tends to be more abstract & metaphoric in their campaigns….

And their latest “Sofas” TV Idents are as vague as undeniably direct: the TV is dead, long live the TV! The Internet-tv revolution which started with Youtube, then Hulu and now Google TV is badly damaging most tv-cable companies (like Canal + themselves), how to adapt?

We’ll see what the Spanish channel has to offer in the coming months; hopefully this campaign by the creative agency “Nadie” (with a very French touch … music by The Bloody Beetroots-Cornelius) might help (with Gsus Fernández as creative director & direction by Joan Gil).

Like what you see? AQNB continues to exist only through the dedication and generosity of the community it promotes. You can help us keep going by way of a monthly subscription to our Patreon.

All funds raised will go directly to editorial commissioning and support our contributors in their excellent work.

campaign canal+ gsus fernandez Sofas tv
Related Media

Escape the map

25 November 2011
news

Canal + Spain just like Canal+ France has always had some pretty ingenious ad campaigns for their products, programs & image rebranding. The Spanish version (despite being 2 independent entities) always tends to be more abstract & metaphoric in their campaigns….

And their latest “Sofas” TV Idents are as vague as undeniably direct: the TV is dead, long live the TV! The Internet-tv revolution which started with Youtube, then Hulu and now Google TV is badly damaging most tv-cable companies (like Canal + themselves), how to adapt?

We’ll see what the Spanish channel has to offer in the coming months; hopefully this campaign by the creative agency “Nadie” (with a very French touch … music by The Bloody Beetroots-Cornelius) might help (with Gsus Fernández as creative director & direction by Joan Gil).

  share news item

Funding friends of friends of friends on Kickstarter

25 August 2011
news

Canal + Spain just like Canal+ France has always had some pretty ingenious ad campaigns for their products, programs & image rebranding. The Spanish version (despite being 2 independent entities) always tends to be more abstract & metaphoric in their campaigns….

And their latest “Sofas” TV Idents are as vague as undeniably direct: the TV is dead, long live the TV! The Internet-tv revolution which started with Youtube, then Hulu and now Google TV is badly damaging most tv-cable companies (like Canal + themselves), how to adapt?

We’ll see what the Spanish channel has to offer in the coming months; hopefully this campaign by the creative agency “Nadie” (with a very French touch … music by The Bloody Beetroots-Cornelius) might help (with Gsus Fernández as creative director & direction by Joan Gil).

  share news item

Ken gets angry

27 June 2011
news

Canal + Spain just like Canal+ France has always had some pretty ingenious ad campaigns for their products, programs & image rebranding. The Spanish version (despite being 2 independent entities) always tends to be more abstract & metaphoric in their campaigns….

And their latest “Sofas” TV Idents are as vague as undeniably direct: the TV is dead, long live the TV! The Internet-tv revolution which started with Youtube, then Hulu and now Google TV is badly damaging most tv-cable companies (like Canal + themselves), how to adapt?

We’ll see what the Spanish channel has to offer in the coming months; hopefully this campaign by the creative agency “Nadie” (with a very French touch … music by The Bloody Beetroots-Cornelius) might help (with Gsus Fernández as creative director & direction by Joan Gil).

  share news item

Somos Cortos

26 March 2011
news

Canal + Spain just like Canal+ France has always had some pretty ingenious ad campaigns for their products, programs & image rebranding. The Spanish version (despite being 2 independent entities) always tends to be more abstract & metaphoric in their campaigns….

And their latest “Sofas” TV Idents are as vague as undeniably direct: the TV is dead, long live the TV! The Internet-tv revolution which started with Youtube, then Hulu and now Google TV is badly damaging most tv-cable companies (like Canal + themselves), how to adapt?

We’ll see what the Spanish channel has to offer in the coming months; hopefully this campaign by the creative agency “Nadie” (with a very French touch … music by The Bloody Beetroots-Cornelius) might help (with Gsus Fernández as creative director & direction by Joan Gil).

  share news item
Recent articles