Some campaigns are very fortunate, convincing, propagating, explaining the product. Others a complete failure, and others like this one by & Co. for Danish shoemaker Bianco dangerously play with sensitive topics that like their previous “homo” ads will definitely generate lots of buzz…
Same team & agency (Thomas Hoffmann & Martin Storgaard) for a series of ads we’re sure ecologists won’t get to appreciate, but again, this all about generating buzz, creating brand awareness & being polemic. Just like Benetton many years ago, the fashion industry you know…. can you blame them?
