Lexus Driving Simulator

, 13 October 2010

Why doesn’t Ferrari or McLaren have one of these? Guess their wind tunnels for aerodynamic research are much more valuable and useful to them, but when it comes to study ordinary driver’s behavior, this one seems slightly more appropiate….

Lexus U.S. (Toyota’s high-end car brand) say to have built the largest and most advanced driving simulator… and if you do such a thing, well, you better communicate it. That’s what their latest campaign is all about…. it features a television/online commercial, “It’s Out There”, a 3 minute mini-documentary, along with outdoor, print, mobile, emerging media and online banner work, as well as in partnerships with Yahoo!, The New York Times, CNN, Pandora, YouTube and Facebook.

“The Lexus Driving Simulator is set on a series of complex, interlocking full motion tracks span the interior of a room the size of a football field. On top of the tracks sits a round domed structure, approximately 15 feet high and 56 feet in diameter, supported on a full three-axis hexapod system. Inside the dome, a real Lexus vehicle is mounted to a turntable, allowing drivers to test and experience actual vehicle controls. A high-definition imaging system provides a full 360-degree environment of roads around the vehicle. Drivers can see and hear traffic and the city around them, including receding scenery viewable in the side- and rear-view mirrors.”

I think I may need one for home.

Escape the map

25 November 2011

Why doesn’t Ferrari or McLaren have one of these? Guess their wind tunnels for aerodynamic research are much more valuable and useful to them, but when it comes to study ordinary driver’s behavior, this one seems slightly more appropiate….

Lexus U.S. (Toyota’s high-end car brand) say to have built the largest and most advanced driving simulator… and if you do such a thing, well, you better communicate it. That’s what their latest campaign is all about…. it features a television/online commercial, “It’s Out There”, a 3 minute mini-documentary, along with outdoor, print, mobile, emerging media and online banner work, as well as in partnerships with Yahoo!, The New York Times, CNN, Pandora, YouTube and Facebook.

“The Lexus Driving Simulator is set on a series of complex, interlocking full motion tracks span the interior of a room the size of a football field. On top of the tracks sits a round domed structure, approximately 15 feet high and 56 feet in diameter, supported on a full three-axis hexapod system. Inside the dome, a real Lexus vehicle is mounted to a turntable, allowing drivers to test and experience actual vehicle controls. A high-definition imaging system provides a full 360-degree environment of roads around the vehicle. Drivers can see and hear traffic and the city around them, including receding scenery viewable in the side- and rear-view mirrors.”

I think I may need one for home.

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Funding friends of friends of friends on Kickstarter

25 August 2011

Why doesn’t Ferrari or McLaren have one of these? Guess their wind tunnels for aerodynamic research are much more valuable and useful to them, but when it comes to study ordinary driver’s behavior, this one seems slightly more appropiate….

Lexus U.S. (Toyota’s high-end car brand) say to have built the largest and most advanced driving simulator… and if you do such a thing, well, you better communicate it. That’s what their latest campaign is all about…. it features a television/online commercial, “It’s Out There”, a 3 minute mini-documentary, along with outdoor, print, mobile, emerging media and online banner work, as well as in partnerships with Yahoo!, The New York Times, CNN, Pandora, YouTube and Facebook.

“The Lexus Driving Simulator is set on a series of complex, interlocking full motion tracks span the interior of a room the size of a football field. On top of the tracks sits a round domed structure, approximately 15 feet high and 56 feet in diameter, supported on a full three-axis hexapod system. Inside the dome, a real Lexus vehicle is mounted to a turntable, allowing drivers to test and experience actual vehicle controls. A high-definition imaging system provides a full 360-degree environment of roads around the vehicle. Drivers can see and hear traffic and the city around them, including receding scenery viewable in the side- and rear-view mirrors.”

I think I may need one for home.

  share news item

Ken gets angry

27 June 2011

Why doesn’t Ferrari or McLaren have one of these? Guess their wind tunnels for aerodynamic research are much more valuable and useful to them, but when it comes to study ordinary driver’s behavior, this one seems slightly more appropiate….

Lexus U.S. (Toyota’s high-end car brand) say to have built the largest and most advanced driving simulator… and if you do such a thing, well, you better communicate it. That’s what their latest campaign is all about…. it features a television/online commercial, “It’s Out There”, a 3 minute mini-documentary, along with outdoor, print, mobile, emerging media and online banner work, as well as in partnerships with Yahoo!, The New York Times, CNN, Pandora, YouTube and Facebook.

“The Lexus Driving Simulator is set on a series of complex, interlocking full motion tracks span the interior of a room the size of a football field. On top of the tracks sits a round domed structure, approximately 15 feet high and 56 feet in diameter, supported on a full three-axis hexapod system. Inside the dome, a real Lexus vehicle is mounted to a turntable, allowing drivers to test and experience actual vehicle controls. A high-definition imaging system provides a full 360-degree environment of roads around the vehicle. Drivers can see and hear traffic and the city around them, including receding scenery viewable in the side- and rear-view mirrors.”

I think I may need one for home.

  share news item