A long campaign this one by EJE DDB for Amnesty International Puerto Rico… using the same message that many of the previous AI campaigns (this one by Zurich29 or the one by Magiclab, or again the much more viral for AI France & winner of a Silver Lion @ Cannes’07)…
But we don’t really care if the message is repeated, Amnesty I. has to keep reminding after all that our signatures are always powerful…
José M. Rivera is behind the artwork & Leslie Robles as the creative director.