One of those Glass and a Half Full Productions we love so much…. by our also favorite London agency…. Fallon. This time for announcing that Cadbury will be one of the official 2012 London Olympic games sponsors (chocolate brand sponsoring Olympic games?….)….
In any case we adhere to the idea…. and we choose SPOTS!
Spots vs Stripes is a massive two-year campaign that includes TV, print, online, events, social media and more, all centered around a massive tourney divvying the U.K. up into two teams, Spots or Stripes.
So how do you take part? First, pick a side to play for Spots or Stripes. Then whenever you play a game against someone from the opposing side, the winner scores a point for their side. All the points will be logged and updated live on their Score’o’tron (website). Every three months, we’ll call on Spots and Stripes to come out and play a brand new game that’s fun, simple and strips sport back to basics.
Get the idea…
(btw we see most of you are looking for the tune…. it’s called Hotcha Cornia (Hotcha Chornya) and is a traditional Russian folk Song found in “Spike Joes goes crazy” album (2007).