New packaging for Panasonic’s RP-HJE 130 earph0nes designed by the German studio Scholz & Friends (Walter Ziegler & Philipp Weber), which is at the same time part of a campaign launched last June titled “The Earphones Note”…
“The brief was to design a new packaging for the Stereo Earphones RP-HJE 130 that clearly communicates the product benefit: the unique sound quality. The packaging design has to appeal to a target group that usually owns well-designed high-class mp3 players”.
The RP-HJE 130 shall only cost you slightly less than 11€ so we don’t think such a big buzz & minimalistic packaging should have been designed for a pair of earbuds this cheap…. but hey, how to stand out in the 10€ earphone market?
“The packaging uses the universal symbol for music: the note. By specially arranging the earphones inside a special box they appear to look like two eighth notes. So the earphones show at first sight for whom they are made: for passionate music lovers”.