Campaing: Parallel lines

, 12 April 2010
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Philips Cinema and Ridley Scott Associates produce this series of 5 films with DDB London & 5 famous directors…. a lot of money, talent & resources for this impressive campaign aimed at communicating their “ambilight” TVs… they had a difficult task to improve their previous campaign so….

do these 5 stories match the level of Carousel? Judge by yourself. The films explore the most popular genres of filmmaking including drama, action, animation, sci-fi and thriller, and were shot on location in Uruguay, London, Moscow, China and South Africa.

In all 5 films the spoken lines rest the same… “What’s that?” “It’s a unicorn”. “I’ve never seen one up close before”. “Beautiful”. “Get away! Get away!” “I’m sorry”, although the argument is completely different.

That first one was DarkRoom… by Johnny Hardstaff and here are the other 4…

El Secreto de Mateo by Greg Fay

The Gift by Carl Erik Rinsch

The Hunt by Jake Scott

and last but not least Jun and the Hidden Skies by Hi-Sim

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Tell it your way

24 September 2010

Philips Cinema and Ridley Scott Associates produce this series of 5 films with DDB London & 5 famous directors…. a lot of money, talent & resources for this impressive campaign aimed at communicating their “ambilight” TVs… they had a difficult task to improve their previous campaign so….

do these 5 stories match the level of Carousel? Judge by yourself. The films explore the most popular genres of filmmaking including drama, action, animation, sci-fi and thriller, and were shot on location in Uruguay, London, Moscow, China and South Africa.

In all 5 films the spoken lines rest the same… “What’s that?” “It’s a unicorn”. “I’ve never seen one up close before”. “Beautiful”. “Get away! Get away!” “I’m sorry”, although the argument is completely different.

That first one was DarkRoom… by Johnny Hardstaff and here are the other 4…

El Secreto de Mateo by Greg Fay

The Gift by Carl Erik Rinsch

The Hunt by Jake Scott

and last but not least Jun and the Hidden Skies by Hi-Sim

[tweetmeme]

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