Canal + Spain just like Canal+ France has always had some pretty ingenious ad campaigns for their products, programs & image rebranding. The Spanish version (despite being 2 independent entities) always tends to be more abstract & metaphoric in their campaigns….
And their latest “Sofas” TV Idents are as vague as undeniably direct: the TV is dead, long live the TV! The Internet-tv revolution which started with Youtube, then Hulu and now Google TV is badly damaging most tv-cable companies (like Canal + themselves), how to adapt?
We’ll see what the Spanish channel has to offer in the coming months; hopefully this campaign by the creative agency “Nadie” (with a very French touch … music by The Bloody Beetroots-Cornelius) might help (with Gsus Fernández as creative director & direction by Joan Gil).