We all have an role model we admire… the idea behind the ad developed by DDB Barcelona for Audi and their updated version of the A4….
In the case of Robot he’s a bit overwhelmed by the supermachine from the TV ad… in the case of the toy car, the Audi AU TDIe becomes the equivalent of an unreachable dream.
A great ad with Alberto Astorga, Alfredo Binefa, Jaume Badia & Alejandro Arriagada as as creative directors shot by Nacho Gayán and with the The Wizard of Oz song, “If I Only Had A Heart”… probably no better choice for a soundtrack (making of in Spanish-only, sorry).
