The Californian design & innovation consulting firm IDEO just posted a few days ago on their website & vimeo page what the future of ATM (automatic banking machines… cashpoints), a market whose devices haven’t truly evolved since they were introduced back in the 70s…. not a bit!
They’ve designed what it shall become BBVA’s future cash machines. The bank (Spain’s second largest bank with many interests in the USA and operating in more than 30 countries) wanted a complete redesign of the terminals which has to match their “closer & more human” brand image mostly known in Spain for their “adelante” (welcome) slogan.
Facing some strict ATM industry standards BBVA & Ideo came up with this:
What Ideo did was to interview & observe users at BBVA and other bank branches in Spain, Mexico, and the United States. “The team also examined analog self-service experiences, such as those at gas pumps, supermarket checkouts, and train-ticket kiosks. Using insights they gained through this research, IDEO and BBVA outlined a strategy of innovations around the self-service channel and the business case for building a “custom-designed ATM” that offered all of the most common banking transactions in a simple, flexible, and intuitive manner. The team also revamped the bank’s internal communication strategy and collaborated on user feedback programs during the pilot stages”.
IDEO and BBVA worked with manufacturing partners NCR and Fujitsu to ensure that the original design intent was maintained throughout the engineering, build, and implementation of the new ATM. See a full demo…
Five pilot ATM units were installed at BBVA branches in Madrid earlier this year and BBVA plans to roll out the ATMs in different countries over the next few years. So, would you feel safer taking money out of these design cash machines?
