, 27 July 2010

Hey kids… don’t try this at home ok? Unless you’re a professional skater and under the supervision of a professional…. well, just don’t try it (and by that we don’t intend you to drink the energy elixir behind this campaign neither, it’s just as risky)…

Brands need awareness nowadays, and awareness is only reached by impact, huge impact! And this short film by Australian agency Publicis Mojo Sydney directed by Garth Davis (with a long ad history with works for Coke, Toyota or Xbox) and produced by Exit Films is spreading like fire. But Coke & Burn have prepared a few more self-improvement and “how cool human being is” films to match the hype…. enjoy the rides 😉