Usually we wouldn’t talk about a company whose main activity & business is war-related products (or “security” how they like to call it), although let’s admit that these kind of companies usually bring much of their war technology to more reasonable ordinary uses later on (although at that point they won’t benefit from it)…
And for promoting their “Innovation & Advantage” they’ve just released this campaign with Y&R London
![systemarcher](http://www.ibelieveinadv.com/commons/BAE-Systems-Archer.jpg)
![Ligthweigth warrior technology](http://www.ibelieveinadv.com/commons/BAE-Systems-Body-armour.jpg)
![adaptive signature tech adaptive signature tech](http://www.ibelieveinadv.com/commons/BAE-Systems-Land-vehicles.jpg)
![Robotic Technology Robotic Technology](http://www.ibelieveinadv.com/commons/BAE-Systems-Robotic-technology.jpg)