More than 2 years ago after this campaign was launched (just b4 Vodafone rebranded to “power to you”) we’re still magically captivated by the screen chorelogra-symphony. A great piece BBH London developed for the UK mobile market and directed by….
“Bif” (a French but London-based studio); who just uploaded it yesterday on Vimeo (like many of their campaigns & shorts) and we had no other option than to share it.
These “digital poets” (Fabrice, Jules and Francois) have developped several ads for brands like Nokia or Amnesty International (well… through agencies of courz) but their truly disruptive works are their shorts… masterpieces of musical experimentation.
(oh! and in case you’re wondering about the Vodafone ad music is the Piano Concerto No.2 in A Major directed & performed by the Leif Ove Andsnes / Bergen Philharmonic Orchestra