Camapign: Rice infusions

, 21 June 2010

Instead of having dehydrated potatoes & many other unknown stuff, Pringles’ rice infusions have “dehydrated potatoes, many other unspecified stuff aaaaaaaand … 28% of rice flour!!!” Which makes them more…. suitable for advertising as a rice-subproduct…

We may not like the Pringles, however we think this campaign by Grey agency from Hong Kong uses the product shape in a very intelligent way.

Unfortunately despite well communicating the “rice” ingredient we think it fails quite notable at communicating the different range of flavours of the new P&G product. What does the salmon have to do with the Sweet BBQ sauce? … You never know…. they might be using salmon extract to actually cook that BBQ flavour.