The more money you earn, the more wasted you get. At least in the “Wonderful world of VH1”, last year’s new Look and Feel campaign for VH1 Latin America. And funnily enough the campaign is somehow true…
Pop, rap, Latino and blues performers taking on new colors and identity as their popularity grows.. it won gold in the Print category at the 2010 Clio Awards
It was developed at Y&R Santiago, Santiago, by creative directors Guillermo Vega, Icaro Doria and Menno Kluin,
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