[tweetmeme] In a Google world… bikes have overtaken cars as the main transport in the cities. Cities which are self sufficient thanks to Google’s windmill & solar plants, which at the same time provide energy to the nearby organic farms that grow & breed the delicious food you can get for free all day long.
In a Google world we all have 1GB/sec internet connections at home where our Google AI hub manages, monitors & synchronizes (collects data?) all aspects of our life; from TV or mobile devices to our pet needs and of course, our hybrid car.
In a Google world there are no share limits or restrictions, no patents, no burdens… everything is open source & and if the trademark office or any other institution say you can’t use them, well, Google will have, at least, a copy for you to look at.
In a Google world all the services & products you can ask for, or imagine, are free… or nearly. Because they’re financed by ultra-customized ads specifically aimed & designed to reach you Mr & Mss Redford. Looking for the new BMW Z111? Naaaa, Google knows you can’t afford it, plus G also knows your wife prefers a family car, she’s pregnant and it doesn’t match your driving style. Stop dreaming you can pretend Mr Redford! That’s why Google Car has calculated that the new Hyundai Matrix is a much wiser choice… “Mr Redford the new Hyundai Matrix with extra luggage capacity of 500L and consuming only 1liter/100km is now available in our Google Store for only 249,99€. Extra features & apps at only 0,99€ each.”
The thing is that we could continue imagining what a company such as Google could bring us or could transform this world into. They’re growing so fast, diversifying so fast that basically no IT company can say today they’re safe from an upcoming Google product. Google is not about the Internet anymore, is not about consumer devices, applications, software or even search. Google is about a way of life whose principles are very honorable but whose results are sometimes terrifying.With the most valuable brand in the world and not very far away from passing Msft & Apple as a tech giant, Google is aiming much further than just challenging other market-leader companies like Telcos, or device manufacturers (although nowadays everyone plays in everybody’s business); they sometimes even give the impression to be willing to challenge the public institutions.
For the last couple of years each Google announcement = a new dream & a new fear. Google getting into the on-line book business offering free books? Google getting into the broadband business? Google getting into the tv business?
Need clean energy? Google Energy (yet to be created) through their RE<C initiative (Renewable Energy Cheaper Than Coal) seem to be investing lots of money to support (for now) the development of renewable energy that is cheaper that energy produced from fossil fuels. But in a future Google could be come a green energy supplier….
But on the other side of the coin not only private companies are reluctant to Google’s plans. The dimension & scope of the future imagined by Google is so ambitious that many public institutions are being challenged & have divided feelings for Google. What if big G could bring to your local community all those futuristic services & products your local authority, national company can’t just afford to deploy? Anything in exchange of a few pattern behaviors & a few data kilobytes of each of your citizens ok?
Governments are not only concerned about the constant “mistakes” big G commits (like collecting data from wi-fi connections) they’re concerned because Google is managing to collect much more private data of each individual than the Government itself, especially of new generations who spend most of their time connected, this is indeed a lot of power.
Maybe Larry & Sergey should try to go for majors, or state governors, or even presidents! World Presidents! A Google-branded government…. If it wasn’t because of their ever growing ad revenues…. we would think that Google are … you know… communists!