Last week Puma presented at the London Design Museum the new phase in their ambitious “sustainable” project PUMA Vision, part of the successful social & environmental standards they claim to have (puma.safe)…
New packaging? Well, they just decided to get rid of their famous red boxes for all their trainers & shoes, not only that .. apparently they’ve also improved their distribution & shipping processes. Yves Béhar is behind this change, and they hope to set a new standards in the industry.
This new solution would serve to reduce significantly the number of waste & CO2 emissions… 25% less waste … they intend to be developing 50% of all their clothing with these new standards by 2015… will they succeed?