Campaign: Phililps cinema boxes

, 14 April 2010

As part of their “viral” Parallel Lines campaign, Philips (this time One Voice PR agency is behind the idea) sent out boxes to film bloggers with clues relating to the shared dialogue. Inside each box was a note from RSA Films founder Ridley Scott.

“The five shorts of Parallel Lines are completely different, but they all share the same single dialogue. Until they’re released on 8th April, the words of the dialogue are being kept secret. Within this pack are some exclusive items relating to one of the five Parallel Lines shorts, including a clue to one of the lines of dialogue.”

Can you guess which box goes with which film?