Loading...
Features
Interviews
Focus
Reviews
Photos
News
Sound
Video
about
Shop
Search
Newsletter
Skip to content

Campaign: Smell like a man

Don Tercio, 27 March 2010
news

Hello ladies. Look at your man, now back to me, now back at your man… now back to me! Some ads are so random, so absurd and so cliché that they deserve some attention. Specially when they manage to communicate & make the point so fast.

A campaign developed by Wieden + Kennedy where a man explaining how Old Spice can help men achieve the epitome of male perfection…. so wrong yet so funny.

[tweetmeme]

Like what you see? AQNB continues to exist only through the dedication and generosity of the community it promotes. You can help us keep going by way of a monthly subscription to our Patreon.

All funds raised will go directly to editorial commissioning and support our contributors in their excellent work.

old spice Smell like a man w+k
Recent articles

An array of cultural milieus, waves & notions of the underground in the sculptural & video work of Ivan Cheng

Monday
photo

“I just make it because I want to.” Aircode on laziness, anti-productivity & retroactively aligning with illbient on her debut album Grounded

Jean Kay, Thursday
interviews

Embryonic visions & hyper-coloured dreamscapes in the mixed media work of Hans-Henning Korb

9 May 2022
photo

Yem Gel teases maximalist sonic worlds on ‘Nest of Opteryx’ for their debut EP on Slagwerk

aqnb, 6 May 2022
sound

Dj Clope shares the cathartic trance of ‘Ligar’ for Endless Bazaar’s debut compilation, Endless Bazaar Experience Vol. 1

aqnb, 29 April 2022
sound

Hannah Rose Stewart explores horror & architecture in ‘The Diadal’ for non-playable character by The Fairest

27 April 2022
video

Intimacy through the uncanny: reflecting on Rewire 2022 & its return to closeness at a time of fractured connections

Jared Davis, 26 April 2022
reviews

A cabinet of curiosities evoking worship, crypts & cultural symbolism in the ornate lead castings of Jean-Baptiste Janisset

25 April 2022
photo

digital selves explores the playful & imaginative potential of algorave music on ‘Eurostar’

aqnb, 21 April 2022
sound

Working Through: R.I.P. Germain discusses music, grief & complex entanglements of masculinity for AQNB’s Artist Statement podcast

19 April 2022
focus

Wanton Witch & Jose Vigers reflect on solemnity & abandoned pasts in the video for ‘Lament Ceremony’

14 April 2022
video

Controlling the Edges: Jennifer Mehigan on Ireland’s flatness, famine follies & its resonance in the history of art for AQNB’s Artist Statement podcast

12 April 2022
focus

New beginnings among the uncertainty & a recentering of balance in the green surrounds of PAF Spring Olomouc festival

Jared Davis, 7 April 2022
reviews

BEARCAT unleashes the pulsating club of ‘RUSH’ for Promesses second self-titled compilation

aqnb, 7 April 2022
sound

“The end holds the beginning.” Reading the cycles of space & time through the words of Jessie Bullivant’s A Bad Sign

5 April 2022
focus
like | follow | subscribe