Campaign: The Google experiments

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Alec Brownstein (NY creative) needed a job…. and couldn’t be asked to fill in application forms or sending his CV so instead… he advertised himself through Google ads…. well… sort of.

Alec bought $6 worth of Google adwords for five US creative directors, ensuring that a personal message appeared top whenever they googled themselves…. playing with their vanity, and eventually getting an interview from them.

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