I Am George

I Am George

30 September 2011

Mmmmmm Lego keeps diversifying their product portfolio. Long gone the days when Lego’s big selling hits were toy hospitals, pig farms or red cargo trains. The Danish house needs to adapt, and signing massive deals with Disney or Lucasfilm isn’t enough. Videogames aren’t enough. Their MMO community isn’t enough. Apps like Lego Photo, Duplo or Creationary aren’t enough neither. So where’s the next step?

Blending digital and real world with an AR app of course! Released just yesterday “Life of George” combines their famous bricks with your iPhone… maybe as a desperate attempt to bring the people back to the physical multicolored pieces, back to the LEGO roots.

Priced at 29$ you’ll get a pack of 144 LEGO bricks and something called a Playmat which acts as the famous Cinema “green screen” and helps recognizing the model you’ve built and placed on it with Ey Cue’s “Brick Recognition” technology.

A game to play solo or against an opponent with 12 levels & 10 models per level… and which remains as a casual game in the end, maybe ideal for those of you who actually never played with the real bricks (will be available on their online shop next month).

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