Sponsored stories

5 December 2011

“You can call it a story, many people would call it an advertisement”.  Emily Maitlis’ report on life inside Facebook, and the money making machine Zuckerberg has successfully managed to transform the social network into, is going viral, like everything Fb does these days.

With an IPO just around the corner that would value Fb at more than US$100 billion and each of us, users, at more than $125; the word “privacy” still gives hives to Mr Zuckerberg and his team.

It’s not the first, nor the last, Fb will get an “insights” documentary shot within their premises with interviews of their top execs, pre-founders, employees…. but if each time there’s a program or news piece on the company “issues” and “voices” warn about the same old ghost, then something is not working properly.

Right now on our fb page (and we know this changes every time we log in) we have two sponsored stories and 4 ads occupying an entire column of the 4 column-layout the current version has. The “people you may know” suggesting tab barely appears from time to time and those tricky “sponsored stories” telling us how much our friends love another brand (who has paid to be shown there) are more omnipresent than ever. This is their latest ad-engineered baby, and it’s proving successful, while it plays with our feelings.

Would you agree for fb to use your name and photo when saying “Mr or Mss so-and-so likes this brand” without you knowing? The latest controversial advertising service in a long love-hate relationship between the blue giant … and our personal privacy.

The program is still available on BBC’s iplayer, and you can even download it, a definitely must-see report and great work by the people at Money Program.

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WU LYF play with the BBC

22 July 2011

The Manchester elusive evasive Lucifer kids who released their debut album last month went for a nice radio boycott @ Zane Lowe ‘s BBC1 music radio program earlier this week (conducted by Huw Stephens). Not that they’re very press-friendly but from time to time and in between concerts they dedicate a few of their minutes with the mass media. In this case the BBC.

The recorded performance & interview (which you can listen to here + a couple of videos) became a good mix of funny noises, improbably accents, non-related answers and personal jokes which Stephens described as one of the weirdest & most embarrassing interviews he’s ever done.

As is usual for Maida Vale sessions, Huw’s prerecorded the interview with the band the day before. That was probably the only thing that was normal about the interview!

The band seem to have decided to try to sound as weird as possible during their chat with Huw. Huw’s toyed with the idea of not putting the interview on the radio. It’s that strange. But in the end, he’s decided that you need to hear it so that you can make up your own mind about the band.

Oh well, they had no choice but to publish it had they? These Lucifer kids are the youngest band to exploit after all.  5 days before it goes so better hurry!

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