25 August 2011

This, is not an ad ok? And it’s not a toy camera neither (ha, wish it were for the price). It’s the ultra-expensive new model from Sony’s NEX mirrorless line which has been generating a LOT of buzz for the past few weeks.

Maybe because it’s been expected for years like a prodigal son. Pretty much since Panasonic introduced the GF1 there hasn’t been a decent successor oriented to a more enthusiast consumer (not necessarily PRO) with a pocket big enough to spend 1200$ but too small to carry a huge DSLR.

And here it is, the NEX-7 packs all those features you typically find on a DSLR but in a tiny body… an Exmor CMOS sensor (24.3 MP…probably too much), an OLED Electronic View Fider, decent manual controls, and all the miniaturing obsession benefits started by the M4/3 association.

The problem obviously comes with the price… 1200$ for the body only & $1350 for the pack with an 18-55mm lens (yesterday they refused to say the final UK price but we discovered today Jessops will be offering it  at£1000 and £1150 with such black lens). Too much indeed, but that’s what you nearly pay today for Fuji’s FinePix X100….

The beast will be released next November… and only if Sony could make lenses as compact as Panasonic’s upcoming X series… this would be an amazing combination don’t you think?

Now it’s time for me to shut myself away for the next 5 years… I’ll probably have saved some money by then.

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