j1

Big hands

22 September 2011

You know what they say… big hands…. big camera. Although for Nikon I personally think using the expression “big hands” to promote their mirrorless cameras (V1 & J1) isn’t a very fortunate choice.

After years (literally) speculating with the possibility of the big photo brands (Canon, Nikon…) releasing their own tiny mirrorless systems Nikon unveiled yesterday a couple of (quite thick) models under their new category Nikon1: the V1 & J1:

Nikon1 J1 and V1
Nikon1 J1 and V1

After a “viral” campaign which has brought these famous massive papier mâché hands to several European cities their dedicated website finally went live unveiling a bit of a disappointment after such a long wait.

The J1 & V1 could be great competitors for the GF1 if they had been released at that time, as for today… they seem a bit outdated in terms of design. Specswise the V1 packs a 10-megapixel CMOS sensor, EVFinder, Full HD video (1080p) recording .. for around 900$ while her smaller sister J1 takes the EFV & port out but adds a built-in flash leaving it on $650 (both with 10-30mm lens included).

Nikon1
Nikon1

Still too early to judge Nikon’s new system with a slightly smaller sensor than that of  Panasonic & Olympus’ micro 4/3 and own technological enhancements (claim to have the fastest image processor system in the world). At least we got to judge the “big hands” campaign…. not too effective.

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