Guccivuitton will be participating in its first museum exhibition at Miami’s Institute of Contemporary Art, running from May 14 to September 25.
The artist-run collective and gallery hasn’t been around too long, but has made a name for itself on the Miami art scene. The collective, composed of artists Loriel Beltran, Domingo Castillo, Armas Gutierrez and Jonathan Gonzalez, will construct a four-story “salesroom” and customized storage racks designed in collaboration with Jonathan Gonzalez of Office GA.
In this salesroom, Guccivuitton will hang unsold works arranged by medium and size to “emphasize their commodity status, and to suggest questions of value inherent to a gallery or a museum”, creating a tongue-in-cheek critique of the commercialization and consumptive reduction of the contemporary art world. The group exhibition includes 24 participating artists and collectives, including Cristine Brache, Agatha Wara (of Luxury Face), and Phillip Estlund.
See the exhibition page for details. **