Google’s I/O is just around the corner, and today they’ve also presented a good list of new products, but rather than talking about one of their (now traditional, conventional… easy) happy puppy campaigns we thought twitter was a better option…
It’s not the first campaign twitter has produced (already have 25 videos on their youtube channel) but with their last month’s “follow your interests…” probably the one which better reflects the maturity of a grown up product.
Twitter is about to go 5 years next July, and it certainly looks more & more like the new Google (in terms of product communication… maybe something more?). All the uninhibited & carefree way of presenting their products that we all got to love from Google and that others like —– haven’t quite managed to understand, absorb or even copy.
They seem so distant those days when we still considered twitter “another” “maybe” successful SXSW start-up that one day could “potentially” be bought by Google or Msoft. Whether these two like it or not Mr Biz & their team are here to stay (independently) for another 5 years or so… and that’s palpable in the way they advertise right?