Still trying to figure out the great mastermind behind Microsoft’s latest “viral” campaign for “bing” in the UK but I don’t know why it still surprises me how bad they can be when advertising a product…
I still remember 2009’s Windows 7 launch parties… they really tried to makes us believe hosting a Win7 party could be fun! And now they’ve hired British comedian Kayvan Novak (the one from facejacker on Channel 4) acting as tech savvy drag “Brian Badonde” to teach UK people (how lucky they are) the “bart of btechnology”…
Really bad humor, but hey, they’ve got several thousands of people to watch these! (even us) And we’re posting about it… so the viral effect with all those 8-bits & “b” sounds has worked somehow! (no need to watch the rest of the series… it gets worst).
Wouldn’t it had been easier to hire the agency behind any (really, any!) big G’s latest campaigns… like demo Slam or something? Doesn’t grab them a few thousands but a few hundred thousands…. and it’s probably cheaper.
(please note that typically we would never post about something this bad, but being a “bing” & Microsoft campaign… we couldn’t help it, they seriously know how to go deeper in the hole)
