Not the first iPad-only magazine (we’ve got a good bunch of those already) but the first iPad only daily newspaper, a personal project of Mr Murdoch from our so beloved NewsCorp….
Are Americans really looking for “new journalism”? Maybe (not from newscorp anyway), but with the Android Tablet market invasion this year, this is unstoppable.
At 99$ cents per week and an annual subscription of 39.00$ you may well give yourself a little gift … an app basically which more or less redefines the concept we have of our daily The Guardian or any other newspaper copy… the mix of interactive videos, graphs, real-time data, social feeds etc is something we can’t get on any hard copy paper (unless it’s Harry Potters) and as such it has a huge potential & market ahead of it. Pretty much as Mr. Murdoch puts it… it’s a new way of journalism, and a new way of consuming our daily news…. and the most important…. a new way of making & consuming ads ($$$$ coming from companies such as HBO,Macy’s, Paramount, Pepsi Max, Range Rover who already have signed for a first wave of advertising).
Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games… including Sudoku and crossword puzzles, localized weather reports, and a customizable sports package that captures news on your favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form — as well as bookmark them in-app to read later.