Being a famous artist & musician it’s very easy to go and ask your fans to make a video for you. And with the “Internet of things” and all those crowdsourcing and social video platforms out there we’re not surprised at all an initiative like Genero.tv is being adopted by a renown (fairly small for now) group of artists that go from the always surprising David Lynch to the more drinkable Alicia Keys.
Although if you have a look at their shortlist, most of the artists that have used this tool are not that easy-listening.
Genero.tv is a platform that chooses the songs from Artists around the world and then leave it up to you to make your own music videos for them to “express what the songs represent for you”. Or in other words… make a very very very … very very… cheap “official” video so the artists doesn’t have to pay a famous clip director like Cunningham or Jonze.
They give you the song and provide you with a platform to showcase your video (if it’s accepted) until the decision is taken. The cash prizes (besides becoming an “official video”) depend on the generosity of the artist. David Lynch for ex gives (how stingy of him!) $2.000 while Mss Keys gave $5.000.
The guys (& girls) behind Genero.tv say that for artists represents “a new way to connect with fans and a new platform for getting their official music videos made”. For video creators… well… all we said before (cash cash cash) and being able to tell your grandchildren you ended up directing a video which didn’t really become the official one… but that the artists considered.
There are currently 2 songs open to submissions, David Lynch’s “Good Day Today” and Royksopp’s latest (whole) album! SO as we always say… nothing better to do today or tomorrow or the day after that?
Then why not creating a music clip (or a few)? This way please.