An artist from Japan (you know… the empire who nearly killed the Swiss Watch industry) signs with Swiss watchmaker Swatch? And the result is the Electricity Man…
Takashi Koshii as you probably know is a pretty famous illustrator (at least in Japan) who won the Young Illustrator Award @ the German Illustrative festival last year.
At the same time Swatch is the official sponsor… so it was just a matter of time before the brand asked for Takashi’s services (he won the Swatch Special Prize which consists precisely in producing a watch designed by the winner).
It will be a limited edition of 777 units and unfortunately only to club members (which you can obviously join but… it will cost 20€ extra).
