Biochemist and photographer Linden Gledhill is behind the artwork for Canon’s latest integrated advertising campaign for the PIXMA colour printer (in the UK)….
The ‘colour sculptures’ were created by stretching a balloon over a speaker to form a membrane. A few drops of paint were then placed in the centre of the balloon and a single sharp note was played through the speaker, causing the paint to erupt for just a fraction of a second. Just a few centimetres high, the sculptures are ordinarily invisible to our human eyes…. however if filmed in HD with macro lenses at 5,400 frames per second, the physical sound wave is captured in detail… like the ones we have here (Linden also used a Canon EOS 5D Mark II for this shooting precision)….
a bit too much Sony Bravia inspired don’t you think? But again… how are you supposed to advertise colour in a creative way?