The Mercury Theatre launched on February 1 with 30 artists adopting an anonymous group instagram account: The_Mercury_Theatre.
Images are uploaded until February 7 after which the 10 artists who receive the most likes across the Instagram board will each be invited to create an anonymous identity, and a new Instagram account. They will then continue to play for likes until June 16 according to rules and mini competitions and only known to Mercury.
Artist Elsa Philippe, organiser and producer of the show has also brought the images from the initial part of the project off-line into Paris’ Galerie Christophe Gaillard for a show that runs until February 6.
See the Mercury Theatre Instagram for details. **