Rhizome’s ‘Seven on Seven’ rundown.

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Rhizome ‘Seven on Seven’ rundown.

From Friend Fracker to Constant Update, Dabit and Giphnosis, the focus of yesterday’s sold out Rhizome ‘Seven on Seven’ conference was on social media and its power for both good and evil. Simulating what they define as the “data dread” of media bombardment, Fatima Al Qadiri and Dalton Caldwell simulate the anxiety and overload of Constant Update, while Paul Pfeiffer and Alex Chung harnessed the mesmerising powers and bizarre juxtapositions of gif-sharing culture with Giphnosis.

Hitting a more pragmatic note, Harper Reed and Rafael Lozano-Hemmer offered some relief through the random Facebook friend deletion app for the over-acquainted with Friend Fracker, while assistance came in dollars signs from Matthew Ritchie and Billy Chasen with their charity website, Dabit, that “gives back” by randomly allocating 50% of all donations to one donor. It’s an inclusive attitude that bore Cameron Martin and Tara Tiger Brown’s real-time crowdsourced learning with 3DHelper. Meanwhile, Jeremy Bailey and Julie Uhrmann stole the show by transferring the inherent narcissism exposed by social media into creating a new form of self-presentation, while illness and conflicting visions saw Jill Magid and  Dennis Crowley come up with not very much at all.**

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