Ikea keeps entering the consumer devices world and some non-chinese manufacturers are starting to worry… if earlier last month it was their upcoming Smart TV “Uppleva”, a few weeks ago during the Italian Salone del Mobile the Swedish …
somehow related
Escape the map
It’s been a while since I last wrote about an ad campaign. Maybe too long ago but very few seem to reach my brain these days. “Escape the map” is one of those clever attempts which has successfully …
Funding friends of friends of friends on Kickstarter
Jason Eppink just came up with one of the best Kickstarter campaigns ever launched…. A Kickstarter Project to Raise Money for Other Kickstarter Projects. And he is totally right, if so many cool people are working on so many …
↓ Ikea’s Art of cooking
And one of our favorite visual composers (Carl Kleiner) has been cooking up one of those “conceptual” campaigns we like so much… for Ikea obviously.
With the collaboration of Evelina Bratell who had already worked with the Swedish photographer in last year’s campaign and together with Eric Severin (now helpingwith the motion bit), they’ve come up with one of those arty campaigns that generates enough buzz to give Ikea more room into our homes.
The rest of the campaign (10 videos in total) can be seen on Carl’s vimeo page.