Look at those two parents, they think he’s completely lost it but pretty much many of today’s engineers at this side of the world probably built something with those colored Danish blocks while being kids….
“Builders of tomorrow” a branding Lego has been using for long, and in this campaign for the German market by Matthias Harbeck, Oliver Palmer & Alex Schill from last Christmas, they couldn’t have chosen more iconic examples of some of today’s most successful gadgets.
The campaign was developed @ Serviceplan in Munich.
