I use Google’s search engine not for finding things but for correcting my word spelling… because it’s a great spelling checking tool! And it’s not only useful for that… but it seems it’s very good finding things too! A great campaign apparently developed to promote Adwords in Turkey…
Developed at Grey, Istanbul by creative directors Ergin Binyıldız, Mustafa Baripoğlu we see Jetlag presented as Jetleg, Battleship as Battlesheep, and Astronaut as Astronut. “Google we know what you are searching for, even when you don’t.”
The campaign was shortlisted at Cannes in June and won Gold at the Golden Drum Awards held in Slovenia this month.
