Poor him, he really needs a sweet or something much more effective for his bad breath…. 3 typical situations in which you may not want to open your mouth… but you probably will. Campaign developed by McCann Erickson …
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↓ Shudth salt
Those campaigns with great illustrations always deserve a bit of attention. Like this one for Shudh salt (a brand from India) with art by Pranav Bhide (campaign by Taproot India agency)…
Here in Europe we wouldn’t probably understand the need of a salt that kills the sour or the heat (I mean… does that even exist?)… but apparently in India with all that spicy food it must be very helpful…